If you love gardens but live in an apartment or condo without an inch of land to your name fear not. I have made it my mission to find the coolest stuff you don’t have to water, fertilize or take care of in any way. I have always been a big proponent of using garden accoutrement to indoors. My own living room has a life size cast stone statue of a goddess of the garden peaking over my modern olive green curved armless sofa. Not only is it beautiful and whimsical, it takes away some of my resentment that the only greens growing in my backyard are the weeds creeping throught the cracks in the entrance to the Lincoln Tunnel.

Some of my favorite things are the aluminum dragonfly and ginko leaf trays made from recycled hubcabs! How fun are they?

Smack dab in the middle of a recession, the middle of a flaundering block, in the middle of New York City I decided it would be fun to open a store with a HUGE sign in bright neon green that read GROW.  I had a sneaking suspicion that other designers and architects had discovered the fantastic Deco loft buildings being vacated by a the furriers who were going out of business, like I had, and moved their businesses into their beautiful open spaces.  My hope was, that being close to the flower district, but not in it,  we might attract the folks GREENING their apartments, terraces and backyards as well as the pros in the biz.  The best part of moving onto the same street our offices have been on for 3 years is that we are finally meeting our neighbors…landscape architects, interior designers, structural engineers, building contractors, architectts, lighting designers…and that’s just on this block!  So my dream is coming true.. I wanted to open a store/showroom where the GROWing industry of urban living, green roof gardening and organic home design merged and I wanted to be on a block that was growing.  ANd I think we did it.

Come on down and see us sometime.  Til then…

keep GROWing

http://www.nytimes.com/2009/07/09/garden/09open.html?_r=1&ref=garden

http://rebeccacoledesign.com/store.html